Advertising efforts are primarily focused on television, radio, print and outdoor advertising, as well as digital marketing efforts including email, the website, Facebook and Twitter.

20162015201420132012
Net advertising spending (MM)$36.6$38.1$36.7$43.8$41.4
Net advertising spending growth-4.0%3.8%-16.3%5.9%2.0%
Net advertising spending % of total revenues2.7%2.8%2.8%3.3%3.2%