Digital
| Oct 31, 2017 | Sep 30, 2017 | Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 2,087,725 | 2,036,050 | 1,990,356 | 1,928,438 | 1,864,799 |
| Facebook likes | 8,499,689 | 8,491,957 | 8,457,465 | 8,414,308 | 8,367,654 |
| YouTube subscribers | 73,878 | 73,486 | 72,297 | 71,570 | 71,231 |
| YouTube video views | 9,579,550 | 16,050,414 | 31,820,808 | 27,172,951 | 28,721,672 |
| Pinterest followers | 9,761 | 9,713 | 9,504 | 9,350 | 9,151 |
| Instagram followers | 621,144 | 607,186 | 573,464 | 553,855 | 530,095 |
| Google+ followers | N/A | N/A | 836,189 | 838,808 | 839,776 |
| LinkedIn followers | 36,937 | 36,289 | 34,295 | 33,660 | 32,939 |
| Website visits | 5,132,287 | 3,754,595 | 4,976,033 | 4,420,706 | 4,052,915 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb