Digital
| Jul 31, 2018 | Jun 30, 2018 | May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 2,747,861 | 2,731,657 | 2,570,306 | 2,334,554 | 2,245,188 |
| Facebook likes | 8,536,461 | 8,547,298 | 8,552,491 | 8,522,753 | 8,510,824 |
| YouTube subscribers | 81,458 | 80,456 | 79,827 | 75,582 | 74,477 |
| YouTube video views | 48,012,477 | 45,933,474 | 35,444,269 | 23,074,678 | 13,444,009 |
| Pinterest followers | 10,227 | 10,157 | 10,073 | 9,887 | 9,846 |
| Instagram followers | 790,787 | 777,162 | 761,159 | 667,883 | 650,626 |
| Google+ followers | N/A | N/A | N/A | N/A | N/A |
| LinkedIn followers | 44,556 | 43,617 | 42,803 | 38,721 | 38,083 |
| Website visits | 4,078,196 | 3,813,995 | 4,057,288 | 3,986,802 | 3,515,885 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb