Digital
| May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | Oct 31, 2017 | Sep 30, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 2,570,306 | 2,334,554 | 2,245,188 | 2,087,725 | 2,036,050 |
| Facebook likes | 8,552,491 | 8,522,753 | 8,510,824 | 8,499,689 | 8,491,957 |
| YouTube subscribers | 79,827 | 75,582 | 74,477 | 73,878 | 73,486 |
| YouTube video views | 35,444,269 | 23,074,678 | 13,444,009 | 9,579,550 | 16,050,414 |
| Pinterest followers | 10,073 | 9,887 | 9,846 | 9,761 | 9,713 |
| Instagram followers | 761,159 | 667,883 | 650,626 | 621,144 | 607,186 |
| Google+ followers | N/A | N/A | N/A | N/A | N/A |
| LinkedIn followers | 42,803 | 38,721 | 38,083 | 36,937 | 36,289 |
| Website visits | 4,057,288 | 3,986,802 | 3,515,885 | 5,132,287 | 3,754,595 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb