Digital
| May 31, 2017 | Apr 30, 2017 | Mar 31, 2017 | Feb 28, 2017 | Jan 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 1,864,799 | 1,782,103 | 1,555,116 | 1,503,689 | 1,379,798 |
| Facebook likes | 8,367,654 | 8,321,533 | 8,273,086 | 8,237,160 | 8,202,791 |
| YouTube subscribers | 71,231 | 70,403 | 69,962 | 69,681 | 67,828 |
| YouTube video views | 28,721,672 | 25,925,336 | 30,729,139 | 33,453,432 | 31,734,846 |
| Pinterest followers | 9,151 | 8,905 | 8,741 | 8,690 | 8,609 |
| Instagram followers | 530,095 | 503,639 | 472,783 | 451,432 | 430,173 |
| Google+ followers | 839,776 | 841,941 | 841,619 | 843,720 | 858,739 |
| LinkedIn followers | 32,939 | 32,009 | 31,390 | 31,140 | 30,758 |
| Website visits | 2,844,428 | 3,198,494 | 2,914,121 | 2,846,778 | 3,373,737 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb