Marketing efforts focus on local grassroots relationship marketing, as well as traditional channels including free-standing newspaper inserts, direct mail, shared mail, radio, television, out-of-home and other communications vehicles; and alternative media such as social, viral, and digital, including Facebook, Twitter, blogs, and Friends of Krispy Kreme email club.

Total advertising spending (MM)$10.3$9.8$8.2$7.5$5.2
Total advertising spending growth5.1%19.5%9.3%44.2%13.0%

Notes:Includes the total contribution to the brand fund by the company and its franchisees, which administers domestic and international public relations and advertising funds