Marketing efforts include in-store promotions, loyalty programs, print, email, social media, and local and national radio and television advertising. The cost of national television and radio advertising represented 75%, 71%, and 68% of total advertising spending in fiscal years 2015, 2014, and 2013, respectively.

20162015201420132012
Net advertising spending (MM)$33.8$30.0$29.1$27.5$28.5
Net advertising spending growth12.8%2.8%6.1%-3.6%7.1%
Net advertising spending % of total revenues3.4%3.5%3.9%4.3%4.7%