May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers26,39326,03926,02225,99725,960
Facebook likes1,317,4291,307,1571,291,6831,290,2741,277,178
YouTube subscribers5,2715,2105,1925,2065,159
YouTube video views514,234770,243759,858751,050745,201
Pinterest followers19,01518,34318,199N/AN/A
Instagram followers47,24041,36039,54734,77833,035
Google+ followers194194194193192
LinkedIn followers19,01518,34318,19917,94617,788
Website visits911,1281,039,220767,7461,173,441930,157

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Ruby Tuesday and Lime Fresh Mexican Grill