Advertising is primarily focused on local television and radio, and is supplemented with outdoor billboards, targeted online ads and social media.

20152014201320122011
Net advertising spending (MM)$5.0$4.9$4.9$4.9$4.9
Net advertising spending growth1.0%1.6%-1.1%0.0%5.3%
Net advertising spending % of total revenues2.3%2.4%2.4%2.4%2.4%