Advertising
The advertising and marketing strategy consists of loyalty programs, social media, grass-root local marketing, various public relations activities and word-of-mouth recommendations.
2017 | 2016 | 2015 | 2014 | 2013 | |
---|---|---|---|---|---|
Net advertising spending (MM) | $8.4 | $8.3 | $7.7 | $6.2 | $5.7 |
Net advertising spending growth | 1.6% | 6.6% | 25.5% | 8.9% | 21.0% |
Net advertising spending % of total revenues | 2.3% | 2.3% | 2.3% | 2.0% | 2.1% |