Marketing efforts are focused on local radio and cable television in the Colorado market, social media, email product giveaways.

20162015201420132012
Net advertising spending (MM)$1.3$1.3$1.0$0.9$0.8
Net advertising spending growth1.5%27.9%9.2%13.7%5.2%
Net advertising spending % of total revenues2.0%2.9%3.5%4.0%4.0%