The company uses a combination of broadcast advertising, print advertising, which includes free-standing newspaper inserts and inserts in coupon mailings, and in-restaurant marketing.

20142013201220112010
Net advertising spending (MM)$18.0$21.6$21.2$15.7$12.7
Net advertising spending growth-16.8%1.8%34.7%24.0%38.0%
Net advertising spending % of total revenues2.8%3.3%3.4%2.7%2.3%