The company uses a comprehensive marketing strategy combining national and local initiative through network cable and local television, radio, online, digital, social, outdoor and print media.

20162015201420132012
Total advertising spending (MM)$89.6$85.0$82.6$78.3$78.5
Total advertising spending growth5.4%2.9%5.5%-0.3%2.5%
Franchisee advertising contribution (MM)$76.5$72.5$70.3$66.6$65.1
Franchisee advertising contribution growth5.5%3.1%5.6%2.3%7.6%
Net advertising spending (MM)$13.1$12.5$12.3$11.7$13.4
Net advertising spending growth4.8%1.6%5.1%-12.7%-16.8%
Net advertising spending % of total revenues2.6%2.5%2.6%2.5%2.7%