The company uses a comprehensive marketing strategy combining national and local initiative through network cable and local television, radio, online, digital, social, outdoor and print media.

20172016201520142013
Total advertising spending (MM)$94.0$89.6$85.0$82.6$78.3
Total advertising spending growth4.9%5.4%2.9%5.5%-0.3%
Franchisee advertising contribution (MM)$79.7$76.5$72.5$70.3$66.6
Franchisee advertising contribution growth4.2%5.5%3.1%5.6%2.3%
Net advertising spending (MM)$14.3$13.1$12.5$12.3$11.7
Net advertising spending growth9.2%4.8%1.6%5.1%-12.7%
Net advertising spending % of total revenues2.7%2.6%2.5%2.6%2.5%