The company's primary media vehicles include national television in relevant programming to drive awareness and consideration, national and local radio to drive consideration and trial, and digital and search to drive all three.

20162015201420132012
Net advertising spending (MM)$66.1$60.0$52.8$44.0$35.1
Net advertising spending growth10.2%13.7%19.9%25.5%34.3%
Net advertising spending % of total revenues3.3%3.3%3.5%3.5%3.4%