The company uses a national cable platform to market Joe's Crab Shack, complemented by a combination of local marketing programs and social media. For Brick House, the company uses local marketing, digital media and social media outlets.

20152014201320122011
Net advertising spending (MM)$22.9$42.4$40.7$20.7$17.9
Net advertising spending growth-46.0%4.2%96.6%15.6%4.1%
Net advertising spending % of total revenues4.7%8.4%5.3%4.5%4.4%