The company uses a mix of television, radio, print, outdoor and online advertising, as well as direct mail, email and social media.

20182017201620152014
Net advertising spending (MM)$98.3$103.8$93.6$94.3$92.2
Net advertising spending growth-5.3%10.9%-0.7%2.3%11.4%
Net advertising spending % of total revenues3.1%3.3%2.9%3.1%3.2%