The company uses a mix of television, radio, print, outdoor and online advertising, as well as direct mail, email and social media.

20172016201520142013
Net advertising spending (MM)$103.8$93.6$94.3$92.2$82.8
Net advertising spending growth10.9%-0.7%2.3%11.4%3.0%
Net advertising spending % of total revenues3.3%2.9%3.1%3.2%2.9%