The company uses a mix of television, radio, print, outdoor and online advertising, as well as direct mail, email and social media.

20162015201420132012
Net advertising spending (MM)$93.6$94.3$92.2$82.8$80.4
Net advertising spending growth-0.7%2.3%11.4%3.0%0.2%
Net advertising spending % of total revenues2.9%3.1%3.2%2.9%2.8%