May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers951,771942,977937,958930,649927,609
Facebook likes10,034,67410,021,5099,998,6229,979,3119,968,800
YouTube subscribers60,74757,53557,08653,28951,684
YouTube video views1,163,7701,104,1745,929,0603,061,9891,741,374
Pinterest followers8,7286,1206,1196,1166,109
Instagram followers1,101,4761,052,4621,037,3271,010,884995,095
Google+ followers117120120120120
LinkedIn followers81,95975,28173,82171,70470,578
Website visits6,108,1905,853,3337,081,2067,156,2024,920,104

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Applebee's and IHOP