May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers914,265913,064909,224902,124894,214
Facebook likes9,902,1869,888,5169,872,6659,833,8619,770,797
YouTube subscribers43,09042,01440,67139,84737,773
YouTube video views7,968,6466,049,3065,761,72215,296,94710,776,886
Pinterest followers6,1186,1166,1186,0535,994
Instagram followers943,901923,959906,322882,037866,446
Google+ followers120121120121128
LinkedIn followers66,57465,51464,87464,16863,438
Website visits3,714,9974,192,1634,849,4614,459,2495,775,903

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Applebee's and IHOP