Advertising includes television, radio and print advertising, search engine marketing and social media.

20162015201420132012
Total advertising spending (MM)$112.1$110.0$93.2$82.4$89.5
Total advertising spending growth1.9%18.0%13.1%-7.9%-9.4%
Franchisee advertising contribution (MM)$111.3$108.1$90.3$79.5$76.4
Franchisee advertising contribution growth3.0%19.7%13.6%4.1%1.2%
Net advertising spending (MM)$0.8$1.9$2.9$2.9$13.1
Net advertising spending growth-57.9%-34.5%0.0%-77.9%-43.8%
Net advertising spending % of total revenues0.1%0.3%0.4%0.5%1.5%