Advertising includes television, radio and print advertising, search engine marketing and social media.

20172016201520142013
Total advertising spending (MM)$113.5$112.1$110.0$93.2$82.4
Total advertising spending growth1.2%1.9%18.0%13.1%-7.9%
Franchisee advertising contribution (MM)$113.2$111.3$108.1$90.3$79.5
Franchisee advertising contribution growth1.7%3.0%19.7%13.6%4.1%
Net advertising spending (MM)$0.3$0.8$1.9$2.9$2.9
Net advertising spending growth-62.5%-57.9%-34.5%0.0%-77.9%
Net advertising spending % of total revenues0.0%0.1%0.3%0.4%0.5%