Advertising includes radio, television, billboards, direct mail, movie theater ads and social media.

20162015201420132012
Net advertising spending (MM)$6.3$4.4$4.6$3.9$2.4
Net advertising spending growth43.2%-6.4%17.9%62.5%20.0%
Net advertising spending % of total revenues1.6%1.1%1.2%1.0%0.7%