Advertising includes radio, television, billboards, direct mail, movie theater ads and social media.

20172016201520142013
Net advertising spending (MM)$5.7$6.3$4.4$4.6$3.9
Net advertising spending growth-9.5%43.2%-6.4%17.9%62.5%
Net advertising spending % of total revenues1.5%1.6%1.1%1.2%1.0%