Advertising
Advertising includes radio, television, billboards, direct mail, movie theater ads and social media.
| 2016 | 2015 | 2014 | 2013 | 2012 | |
|---|---|---|---|---|---|
| Net advertising spending (MM) | $6.3 | $4.4 | $4.6 | $3.9 | $2.4 |
| Net advertising spending growth | 43.2% | -6.4% | 17.9% | 62.5% | 20.0% |
| Net advertising spending % of total revenues | 1.6% | 1.1% | 1.2% | 1.0% | 0.7% |