Marketing efforts include extensive advertising through television, web-based promotions, radio and print, targeted mailings and affiliations with brands such as Coca-Cola.

20162015201420132012
Total advertising spending (MM)$318.2$279.0$246.7$236.3$211.0
Total advertising spending growth14.1%13.1%3.4%12.0%2.2%
Franchisee advertising contribution (MM)$283.7$247.0$217.7$207.8$183.4
Franchisee advertising contribution growth14.9%13.5%9.2%13.3%3.7%
Net advertising spending (MM)$34.5$32.0$29.0$28.5$27.6
Net advertising spending growth7.8%10.3%-2.0%3.3%-6.8%
Net advertising spending % of total revenues1.4%1.4%1.5%1.6%1.6%