Advertising primarily consists of television, and also includes newspaper inserts, internet advertising, coupons

20162015201420132012
Net advertising spending (MM)$46.1$47.1$39.6$41.2$35.4
Net advertising spending growth-2.1%19.0%-3.9%16.4%1.2%
Net advertising spending % of total revenues5.0%5.1%4.8%5.0%4.4%