Advertising primarily consists of television, and also includes newspaper inserts, internet advertising, coupons

20172016201520142013
Net advertising spending (MM)$48.4$46.1$47.1$39.6$41.2
Net advertising spending growth4.8%-2.1%19.0%-3.9%16.4%
Net advertising spending % of total revenues5.5%5.0%5.1%4.8%5.0%