20162015201420132012
Net advertising spending (MM)$734.6$832.5$906.9$883.8$901.0
Net advertising spending growth-11.8%-8.2%2.6%-1.9%6.9%
Net advertising spending % of total revenues3.0%3.3%3.3%3.1%3.3%

Notes:Advertising includes contributions to cooperatives and production costs for radio and television