20172016201520142013
Net advertising spending (MM)$633.1$734.6$832.5$906.9$883.8
Net advertising spending growth-13.8%-11.8%-8.2%2.6%-1.9%
Net advertising spending % of total revenues2.8%3.0%3.3%3.3%3.1%

Notes:Advertising includes contributions to cooperatives and production costs for radio and television