May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers375,677374,641373,798372,768371,435
Facebook likes5,198,9285,210,4265,209,7435,208,8865,209,967
YouTube subscribers2,0161,2001,032958918
YouTube video views1,701,671580,03058,0221,902,9641,899,390
Pinterest followers28,01127,59527,49127,26427,177
Instagram followers653,920607,854589,956563,006551,185
Google+ followers447445445443443
LinkedIn followers43,89240,22139,88439,08538,733
Website visits1,568,8602,205,0242,042,3141,570,9021,867,013

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for The Cheesecake Factory, Grand Lux Café and RockSugar Pan Asian Kitchen