The company mostly relies on its reputation, media interest and word of mouth to attract customers. The company utilizes social and digital marketing strategies through Facebook, Twitter, Pinterest and direct email, and also uses public relations.

20172016201520142013
Net advertising spending (MM)$6.1$7.4$5.0$6.2$5.9
Net advertising spending growth-17.6%48.0%-19.4%5.1%1.7%
Net advertising spending % of total revenues0.3%0.3%0.2%0.3%0.3%