The company mostly relies on its reputation, media interest and word of mouth to attract customers. The company utilizes social and digital marketing strategies through Facebook, Twitter, Pinterest and direct email, and also uses public relations.

20162015201420132012
Net advertising spending (MM)$7.4$5.0$6.2$5.9$5.8
Net advertising spending growth48.0%-19.4%5.1%1.7%-6.5%
Net advertising spending % of total revenues0.3%0.2%0.3%0.3%0.3%