May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers1,395,1211,383,0241,376,3541,368,1081,362,786
Facebook likes25,008,54724,711,60924,660,74524,522,55124,429,821
YouTube subscribers38,37035,92835,13234,98734,820
YouTube video views16,510,89218,917,67518,891,96619,731,45818,688,658
Pinterest followers21,95520,91420,71020,41020,207
Instagram followers2,153,9931,983,5561,957,4321,901,0421,864,926
Google+ followers271,382272,718272,954273,446273,654
LinkedIn followers66,99260,84959,80458,18057,210
Website visits4,433,1803,841,5104,408,8177,681,6015,337,740

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Dunkin' Donuts and Baskin Robbins