20162015201420132012
Total advertising spending (MM)$432.6$403.6$382.4$359.5$334.0
Total advertising spending growth7.2%5.6%6.4%7.6%4.8%
Franchisee advertising contribution (MM)$430.3$400.6$379.4$356.1$332.3
Franchisee advertising contribution growth7.4%5.6%6.5%7.2%5.1%
Net advertising spending (MM)$2.3$3.0$3.0$3.4$1.7
Net advertising spending growth-23.5%0.9%-12.6%103.5%-27.0%
Net advertising spending % of total revenues0.3%0.4%0.4%0.5%0.3%