Marketing efforts include public relations events, direct mailings, social media, radio promotions, billboard and bus advertising, and targeted print media.

20172016201520142013
Net advertising spending (MM)$5.7$10.0$8.0$4.4$3.9
Net advertising spending growth-43.0%25.0%81.8%12.8%39.3%
Net advertising spending % of total revenues1.2%2.1%1.8%1.1%1.1%