Marketing efforts include public relations events, direct mailings, social media, radio promotions, billboard and bus advertising, and targeted print media.

20162015201420132012
Net advertising spending (MM)$10.0$8.0$4.4$3.9$2.8
Net advertising spending growth25.0%81.8%12.8%39.3%21.7%
Net advertising spending % of total revenues2.1%1.8%1.1%1.1%0.9%