May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers891,115881,248879,757873,231870,416
Facebook likes3,361,5793,332,8873,327,6013,309,1983,296,513
YouTube subscribers94,31488,98189,13389,42289,262
YouTube video views4,518,45912,084,72512,053,88610,988,1238,206,010
Pinterest followers10,1389,7279,6679,4599,319
Instagram followers565,050521,737515,929505,329495,833
Google+ followers632,068635,834636,504637,932638,576
LinkedIn followers66,96661,89660,47858,49957,763
Website visits3,176,8923,128,1192,780,1313,643,9023,298,346

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Chipotle Mexican Grill and ShopHouse Southeast Asian Kitchen