Advertising has generally focused on print, outdoor, transit and radio ads, supplemented by online advertising and strategic promotions. In addition, the company has been developing more owned media including new video and musing programs, a more visible event strategy, and the increasing use of digital, mobile and social media.

20162015201420132012
Net advertising spending (MM)$103.0$69.3$57.3$44.4$35.0
Net advertising spending growth48.7%20.9%29.1%26.8%9.7%
Net advertising spending % of total revenues2.6%1.5%1.4%1.4%1.3%