Marketing efforts are typically focused on new restaurant openings through press releases, direct mail campaigns, community events, charity sponsorships and public relations, and ongoing marketing efforts include social media and email.

20172016201520142013
Net advertising spending (MM)$2.8$2.4$2.2$1.7$1.3
Net advertising spending growth15.3%6.3%30.8%31.6%-1.0%
Net advertising spending % of total revenues0.7%0.7%0.8%0.7%0.6%