Marketing efforts are typically focused on new restaurant openings through press releases, direct mail campaigns, community events, charity sponsorships and public relations, and ongoing marketing efforts include social media and email.

20162015201420132012
Net advertising spending (MM)$2.4$2.2$1.7$1.3$1.3
Net advertising spending growth6.3%30.8%31.6%-1.0%36.8%
Net advertising spending % of total revenues0.7%0.8%0.7%0.6%0.8%