Marketing efforts include outdoor, radio, search engine and print advertising, and social media.

20132012201120102009
Net advertising spending (MM)$10.9$11.4$9.8$9.9$4.6
Net advertising spending growth-4.4%16.3%-1.0%115.2%100.0%
Net advertising spending % of total revenues2.5%2.7%2.3%2.4%1.1%