Marketing efforts include the CosiCard loyalty program, television and video, print, targeted email and social media.

20152014201320122011
Net advertising spending (MM)$1.7$1.0$0.9$1.2$2.1
Net advertising spending growth70.0%11.1%-25.0%-42.9%-12.5%
Net advertising spending % of total revenues1.9%1.3%1.0%1.2%2.1%