May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers459,427456,392456,045453,440451,683
Facebook likes3,032,6643,029,1963,026,2573,016,2823,008,772
YouTube subscribers8,6658,3598,2928,2708,270
YouTube video views14,383,99713,190,85213,178,98215,654,47615,645,547
Pinterest followers50,11549,56749,47449,36349,220
Instagram followers433,037411,167401,485382,263370,578
LinkedIn followers73,32467,04265,26763,01761,998
Website visits7,241,1877,583,4637,256,8598,733,8267,467,475

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb