Advertising
Advertising includes a mix of mediums, including radio, billboards, social networking and the Internet, as well as a national cable television campaign. During the first quarter of fiscal 2014, the company will launch a national advertising campaign, with a greater focus in television to increase media impressions.
2016 | 2015 | 2014 | 2013 | 2012 | |
---|---|---|---|---|---|
Net advertising spending (MM) | $71.6 | $68.5 | $65.5 | $55.6 | $44.5 |
Net advertising spending growth | 4.5% | 4.6% | 17.8% | 24.9% | 34.0% |
Net advertising spending % of total revenues | 2.6% | 2.6% | 2.6% | 2.3% | 2.1% |