Advertising includes a mix of mediums, including radio, billboards, social networking and the Internet, as well as a national cable television campaign. During the first quarter of fiscal 2014, the company will launch a national advertising campaign, with a greater focus in television to increase media impressions.

20162015201420132012
Net advertising spending (MM)$71.6$68.5$65.5$55.6$44.5
Net advertising spending growth4.5%4.6%17.8%24.9%34.0%
Net advertising spending % of total revenues2.6%2.6%2.6%2.3%2.1%