Marketing efforts include television, radio and digital advertising, social media and point-of-purchase materials.

20162015201420132012
Net advertising spending (MM)$8.2$7.9$5.0$3.8$2.7
Net advertising spending growth4.0%56.5%32.0%40.9%79.1%
Net advertising spending % of total revenues6.5%6.6%5.2%4.7%4.1%