Digital
| May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | Oct 31, 2017 | Sep 30, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 120,882 | 118,918 | 117,973 | 117,412 | 117,329 |
| Facebook likes | 1,558,271 | 1,545,881 | 1,532,245 | 1,511,370 | 1,502,151 |
| YouTube subscribers | 3,209 | 2,493 | 2,441 | 2,378 | 2,340 |
| YouTube video views | 212,725 | 112,051 | 105,023 | 328,289 | 322,297 |
| Pinterest followers | 14,134 | 12,193 | 11,129 | 11,018 | 10,977 |
| Instagram followers | 146,014 | 124,344 | 118,707 | 111,639 | 108,166 |
| Google+ followers | 2,575 | 2,557 | 2,542 | 2,527 | 2,518 |
| LinkedIn followers | 34,427 | 29,342 | 28,893 | 27,900 | 27,424 |
| Website visits | 1,388,683 | 1,655,779 | 1,210,858 | 1,322,846 | 1,399,980 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for PF Chang's China Bistro, Pei Wei Asian Diner and True Food Kitchen