May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers120,882118,918117,973117,412117,329
Facebook likes1,558,2711,545,8811,532,2451,511,3701,502,151
YouTube subscribers3,2092,4932,4412,3782,340
YouTube video views212,725112,051105,023328,289322,297
Pinterest followers14,13412,19311,12911,01810,977
Instagram followers146,014124,344118,707111,639108,166
Google+ followers2,5752,5572,5422,5272,518
LinkedIn followers34,42729,34228,89327,90027,424
Website visits1,388,6831,655,7791,210,8581,322,8461,399,980

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for PF Chang's China Bistro, Pei Wei Asian Diner and True Food Kitchen