Digital
| Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | Apr 30, 2017 | Mar 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 112,966 | 112,685 | 112,298 | 112,002 | 111,552 |
| Facebook likes | 1,476,089 | 1,464,046 | 1,449,656 | 1,441,227 | 1,432,695 |
| YouTube subscribers | 2,273 | 2,245 | 2,224 | 2,200 | 2,194 |
| YouTube video views | 305,230 | 300,346 | 295,810 | 292,106 | 288,727 |
| Pinterest followers | 9,722 | 9,659 | 9,614 | 9,556 | 9,507 |
| Instagram followers | 97,323 | 93,090 | 89,475 | 85,029 | 79,918 |
| Google+ followers | 2,483 | 2,479 | 2,478 | 2,472 | 2,472 |
| LinkedIn followers | 26,391 | 43,366 | 25,499 | 25,058 | 24,659 |
| Website visits | 1,028,022 | 1,289,386 | 1,206,674 | 1,075,314 | 1,105,652 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for PF Chang's China Bistro, Pei Wei Asian Diner and True Food Kitchen