Digital
| Apr 30, 2017 | Mar 31, 2017 | Feb 28, 2017 | Jan 31, 2017 | Dec 31, 2016 | |
|---|---|---|---|---|---|
| Twitter followers | 112,002 | 111,552 | 111,382 | 111,056 | 109,427 |
| Facebook likes | 1,441,227 | 1,432,695 | 1,424,464 | 1,412,746 | 1,390,448 |
| YouTube subscribers | 2,200 | 2,194 | 2,180 | 2,147 | 2,120 |
| YouTube video views | 292,106 | 288,727 | 955,771 | 949,169 | 943,273 |
| Pinterest followers | 9,556 | 9,507 | 9,436 | 9,369 | 9,262 |
| Instagram followers | 85,029 | 79,918 | 75,161 | 71,067 | 65,530 |
| Google+ followers | 2,472 | 2,472 | 2,472 | 5,047 | 5,040 |
| LinkedIn followers | 25,058 | 24,659 | 23,672 | 23,261 | 22,800 |
| Website visits | 1,075,314 | 1,105,652 | 1,259,243 | 1,352,555 | 1,351,139 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for PF Chang's China Bistro, Pei Wei Asian Diner and True Food Kitchen