Marketing efforts include a mix of paid advertising, public relations and local community involvement, limited radio, print and outdoor advertising, and online, direct mail, social media and customer relationship initiatives.

20152014201320122011
Net advertising spending (MM)$16.1$18.5$18.6$15.4$11.9
Net advertising spending growth-13.0%-0.5%20.8%29.4%-4.8%
Net advertising spending % of total revenues1.2%1.5%1.5%1.2%1.0%