Advertising
Marketing efforts include a mix of paid advertising, public relations and local community involvement, limited radio, print and outdoor advertising, and online, direct mail, social media and customer relationship initiatives.
| 2015 | 2014 | 2013 | 2012 | 2011 | |
|---|---|---|---|---|---|
| Net advertising spending (MM) | $16.1 | $18.5 | $18.6 | $15.4 | $11.9 |
| Net advertising spending growth | -13.0% | -0.5% | 20.8% | 29.4% | -4.8% |
| Net advertising spending % of total revenues | 1.2% | 1.5% | 1.5% | 1.2% | 1.0% |