Advertising includes television and radio commercials, print advertisements, store telemarketing, internet sites, direct response and store signage.

20162015201420132012
Net advertising spending (MM)$90.6$96.2$94.8$92.6$97.3
Net advertising spending growth-5.8%1.5%2.4%-4.8%4.8%
Net advertising spending % of total revenues3.1%2.9%3.0%3.0%3.2%