The company utilizes national and local broadcast advertising, sports team and event sponsorships, digital and social marketing, circulars, direct mail and email.

20172016201520142013
Net advertising spending (MM)$34.0$40.8$39.3$50.5$43.0
Net advertising spending growth-16.7%3.8%-22.2%17.4%17.8%
Net advertising spending % of total revenues1.0%1.3%1.2%1.9%1.9%