The company utilizes national and local broadcast advertising, sports team and event sponsorships, digital and social marketing, circulars, direct mail and email.

20162015201420132012
Net advertising spending (MM)$40.8$39.3$50.5$43.0$36.5
Net advertising spending growth3.8%-22.2%17.4%17.8%-6.2%
Net advertising spending % of total revenues1.3%1.2%1.9%1.9%1.6%