Digital
| Oct 31, 2017 | Sep 30, 2017 | Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 25,964 | 25,588 | 24,959 | 24,733 | 24,535 |
| Facebook likes | 3,089,271 | 3,050,199 | 3,027,413 | 3,013,350 | 2,996,979 |
| YouTube subscribers | 444 | 442 | 429 | 417 | 416 |
| YouTube video views | 70,381 | 68,603 | 66,220 | 65,170 | 64,452 |
| Instagram followers | 209,576 | 203,745 | 194,144 | 188,456 | 182,110 |
| LinkedIn followers | 67,913 | 67,480 | 66,119 | 65,802 | 64,571 |
| Website visits | 4,358,823 | 2,846,915 | 3,081,030 | 2,648,767 | 2,813,543 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb