Marketing efforts are focused on traditional advertising, including radio, print, online, and television, as well as guest relationship management, digital channels, and promotional/pricing based programs.

20172016201520142013
Net advertising spending (MM)$35.5$35.5$38.7$40.6$39.2
Net advertising spending growth0.0%-8.3%-4.7%3.6%-6.9%
Net advertising spending % of total revenues2.1%2.0%2.1%2.1%1.9%