Marketing includes a mix of traditional media including radio, newspapers, magazines, out-of-home and some television; geo-targeted and behaviorally targeted digital media, such as paid search, email blasts, online banners and video; local marketing including direct mail, local sponsorships and co-promotions, as well as community relations and outreach; public relations, sponsorships and special events; and emerging new media vehicles.

20162015201420132012
Net advertising spending (MM)$6.4$11.1$7.9$5.9$6.2
Net advertising spending growth-42.3%39.9%33.0%-3.5%2.7%
Net advertising spending % of total revenues1.6%2.6%1.7%1.3%1.3%