Marketing includes a mix of traditional media including radio, newspapers, magazines, out-of-home and some television; geo-targeted and behaviorally targeted digital media, such as paid search, email blasts, online banners and video; local marketing including direct mail, local sponsorships and co-promotions, as well as community relations and outreach; public relations, sponsorships and special events; and emerging new media vehicles.

20172016201520142013
Net advertising spending (MM)$2.8$6.4$11.1$7.9$5.9
Net advertising spending growth-55.7%-42.3%39.9%33.0%-3.5%
Net advertising spending % of total revenues0.7%1.6%2.6%1.7%1.3%