Marketing efforts include national and regional print, radio, web advertising, direct mail, email and television as well as sponsorships, public relations, word of mouth referrals, and social media initiatives.

20162015201420132012
Net advertising spending (MM)$9.4$15.0$24.0$24.0$31.0
Net advertising spending growth-38.6%-37.5%-22.6%-22.6%14.8%
Net advertising spending % of total revenues3.4%5.5%8.4%6.7%8.7%