Advertising primarily consists of catalog expenses, which includes creative design, photography, separations, paper, print, distribution, postage and list costs.

20142013201220112010
Net advertising spending (MM)$48.7$47.7$42.3$41.5$41.6
Net advertising spending growth2.1%12.8%1.9%-0.2%-37.9%
Net advertising spending % of total revenues12.6%12.5%11.5%10.3%9.7%