May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers68,53367,73267,48466,90466,714
Facebook likes1,329,8901,327,4211,325,8661,320,1531,317,918
YouTube subscribers906778746714693
YouTube video views486,423475,189471,145461,919459,739
Pinterest followers15,20414,50214,33414,04913,923
Instagram followers7,5734,8204,450N/AN/A
LinkedIn followers38,94037,04236,70635,98735,662
Website visits2,871,3554,062,9883,065,0452,830,6652,673,377

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Hannaford Bros., Botton Dollar Food, Food Lion and Harvey's Supermarket