Digital
| Oct 31, 2017 | Sep 30, 2017 | Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 63,789 | 63,582 | 62,872 | 62,337 | 61,704 |
| Facebook likes | 529,848 | 527,119 | 517,082 | 512,250 | 507,284 |
| YouTube subscribers | 2,811 | 2,743 | 2,593 | 2,528 | 2,450 |
| YouTube video views | 777,483 | 745,167 | 703,876 | 641,643 | 612,174 |
| Pinterest followers | 2,241 | 2,236 | 2,211 | 2,210 | 2,194 |
| Instagram followers | 68,398 | 67,150 | 63,132 | 60,708 | 57,867 |
| Google+ followers | 2,443 | 2,446 | 2,451 | 2,455 | 2,458 |
| LinkedIn followers | 37,992 | 37,547 | 36,737 | 36,295 | 35,821 |
| Website visits | 361,034 | 1,058,546 | 1,489,972 | 1,397,138 | 1,425,317 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb