Digital
| May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | Oct 31, 2017 | Sep 30, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 65,621 | 64,741 | 64,207 | 63,789 | 63,582 |
| Facebook likes | 594,958 | 547,225 | 537,477 | 529,848 | 527,119 |
| YouTube subscribers | 3,253 | 3,009 | 2,937 | 2,811 | 2,743 |
| YouTube video views | 942,743 | 889,365 | 910,178 | 777,483 | 745,167 |
| Pinterest followers | 2,258 | 2,256 | 2,250 | 2,241 | 2,236 |
| Instagram followers | 88,880 | 75,813 | 72,404 | 68,398 | 67,150 |
| Google+ followers | 2,409 | 2,436 | 2,441 | 2,443 | 2,446 |
| LinkedIn followers | 42,153 | 39,600 | 38,927 | 37,992 | 37,547 |
| Website visits | 242,525 | 168,021 | 272,967 | 361,034 | 1,058,546 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb