Digital
| Jul 31, 2018 | Jun 30, 2018 | May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 64,457 | 65,805 | 65,621 | 64,741 | 64,207 |
| Facebook likes | 612,616 | 605,747 | 594,958 | 547,225 | 537,477 |
| YouTube subscribers | 3,377 | 3,305 | 3,253 | 3,009 | 2,937 |
| YouTube video views | 969,384 | 956,475 | 942,743 | 889,365 | 910,178 |
| Pinterest followers | 2,268 | 2,258 | 2,258 | 2,256 | 2,250 |
| Instagram followers | 94,958 | 91,032 | 88,880 | 75,813 | 72,404 |
| Google+ followers | 2,408 | 2,409 | 2,409 | 2,436 | 2,441 |
| LinkedIn followers | 43,355 | 42,643 | 42,153 | 39,600 | 38,927 |
| Website visits | 177,485 | 217,980 | 242,525 | 168,021 | 272,967 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb