May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers102,52198,64198,16397,74696,839
Facebook likes1,949,2441,933,6821,926,9891,917,9031,910,388
YouTube subscribers7,4506,9456,9006,8916,871
YouTube video views6,354,9622,518,8322,527,3652,522,7902,389,538
Pinterest followers13,93713,64013,44013,23212,998
Instagram followers70,31263,81961,65259,51347,644
Google+ followers1,9591,9431,9422,7514,315
LinkedIn followers11,08610,96510,80510,65610,535
Website visits3,045,4313,038,5903,353,0343,077,2983,859,345

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Vitamin World, Puritan's Pride, Nature's Bounty, Balance Bar, Osteo Bi-Flex, Pure Protein, MET-Rx, Ester-C and Body Fortress