Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers106,742109,205109,442109,250109,368
Facebook likes2,017,4052,018,0052,018,3122,001,5691,998,345
YouTube subscribers8,4458,4288,4218,3378,339
YouTube video views11,724,90111,722,53511,719,20114,247,19614,276,831
Pinterest followers15,16315,11615,07314,94614,937
Instagram followers92,34791,50691,29180,85779,817
Google+ followers2,0162,0132,0132,0001,992
LinkedIn followers14,45614,11413,82112,73212,614
Website visits2,983,6952,879,3513,512,1373,566,0814,079,101

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Vitamin World, Puritan's Pride, Nature's Bounty, Balance Bar, Osteo Bi-Flex, Pure Protein, MET-Rx, Ester-C and Body Fortress