May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers109,442109,250109,368108,536107,640
Facebook likes2,018,3122,001,5691,998,3451,986,5661,981,736
YouTube subscribers8,4218,3378,3398,2488,221
YouTube video views11,719,20114,247,19614,276,83113,923,11113,737,431
Pinterest followers15,07314,94614,93714,63314,508
Instagram followers91,29180,85779,81777,54476,454
Google+ followers2,0132,0001,9921,9751,971
LinkedIn followers13,82112,73212,61412,28012,001
Website visits3,512,1373,566,0814,079,1014,201,7634,159,601

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Vitamin World, Puritan's Pride, Nature's Bounty, Balance Bar, Osteo Bi-Flex, Pure Protein, MET-Rx, Ester-C and Body Fortress