Advertising includes television, radio, print (newspaper, trade journals and magazines), internet, catalogs and sales promotions

20152014201320122011
Net advertising spending (MM)$198.2$202.8$189.5$164.3$152.0
Net advertising spending growth-2.2%7.0%15.3%8.1%11.2%
Net advertising spending % of total revenues6.1%6.3%6.0%5.5%5.3%