TTM20162015201420132012
Total revenues (MM)$4,266.4$3,380.4$2,249.9$1,319.0$915.8$601.0
Total revenue growth36.1%50.2%70.6%44.0%52.4%16.2%
Ecommerce sales (MM)$4,266.4$3,380.4$2,249.9$1,319.0$915.8$601.0
Ecommerce sales growth36.1%50.2%70.6%44.0%52.4%16.2%
Ecommerce sales % of total revenue100.0%100.0%100.0%100.0%100.0%100.0%

Notes:Ecommerce sales include online, mobile and catalog sales; mobile orders accounted for 29% of all direct retail orders in 2014