TTM20172016201520142013
Total revenues (MM)$4,720.9$4,720.9$3,380.4$2,249.9$1,319.0$915.8
Total revenue growth39.7%39.7%50.2%70.6%44.0%52.4%
Ecommerce sales (MM)$4,720.9$4,720.9$3,380.4$2,249.9$1,319.0$915.8
Ecommerce sales growth39.7%39.7%50.2%70.6%44.0%52.4%
Ecommerce sales % of total revenue100.0%100.0%100.0%100.0%100.0%100.0%

Notes:Ecommerce sales include online, mobile and catalog sales; mobile orders accounted for 29% of all direct retail orders in 2014