Advertising includes search engine marketing, display advertising, paid social media, catalogs, television advertisements and email.

20162015201420132012
Net advertising spending (MM)$409.1$278.2$191.3$108.5$65.5
Net advertising spending growth47.1%45.4%76.3%65.6%N/A
Net advertising spending % of total revenues12.1%12.4%14.5%11.8%10.9%