May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers92,52092,27692,00591,87391,727
Facebook likes1,122,5971,116,6821,112,7121,106,6631,097,827
YouTube subscribers197194192182172
YouTube video views37,67937,06836,39435,64934,733
Pinterest followers27,13027,00726,85626,67126,398
Instagram followers8,7198,6138,3888,2488,122
Google+ followers7417177257121,665
LinkedIn followers46,23645,62545,33945,03244,720
Website visits3,982,2383,659,5993,534,1943,025,9814,385,956

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Stop & Shop, Giant Food, Martin's Food Markets and Peapod