May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers94,47793,78193,60793,34193,230
Facebook likes1,175,5681,160,9521,156,8811,147,9701,141,669
YouTube subscribers357311277247240
YouTube video views3,487,1912,686,0631,708,641577,445576,585
Pinterest followers27,89827,73227,69527,53827,464
Instagram followers12,8989,2839,1989,1789,117
Google+ followers742747745749748
LinkedIn followers56,31153,26252,42450,44849,821
Website visits4,824,4423,725,3103,521,6324,183,9474,584,396

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Stop & Shop, Giant Food, Martin's Food Markets and Peapod