May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers71,65670,77170,58570,08169,713
Facebook likes1,625,6161,596,7771,590,5231,583,1521,577,709
YouTube subscribers5,4444,6224,5094,3154,225
YouTube video views40,560,58835,354,93935,323,81235,268,40935,244,007
Pinterest followers42,26242,37542,33542,02841,859
Instagram followers32,82527,95227,46326,47725,699
Google+ followers269,581271,922272,225272,990273,367
LinkedIn followers15,59714,73214,65214,55114,439
Website visits4,301,1182,024,5684,135,6852,919,6252,009,842

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for 1-800-FLOWERS.COM, The Popcorn Factory, Cheryl’s, Fannie May, 1-800-Baskets.com, FruitBouquets.com, Winetasting.com, Stock Yards, FineStationery.com and Celebrations