Total revenues (MM)$1,161.5$1,193.6$1,173.0$1,121.5$756.3$735.5
Total revenue growth-2.3%1.8%4.6%48.3%2.8%4.0%
Ecommerce sales (MM)$921.1$896.8$882.8$849.9$549.0$536.6
Ecommerce sales growth3.3%1.6%3.9%54.8%2.3%4.7%
Ecommerce sales % of total revenue79.3%75.1%75.3%75.8%72.6%73.0%
Other revenues (MM)$240.4$296.9$290.2$271.7$207.4$198.9
Other revenue growth-19.0%2.3%6.8%31.0%4.2%1.9%
Licensing revenues (MM)N/AN/AN/AN/AN/AN/A
Licensing revenue growthN/AN/AN/AN/AN/AN/A

Notes:Ecommerce sales includes online and phone orders; other revenues consists of of the company’s BloomNet Wire Service segment, as well as the wholesale and retail channels of its Consumer Floral and Gourmet Food and Gift Baskets segments;

Growth reflects acquisition of Harry & David in Sep 2014