Total revenues (MM)$1,151.9$1,151.9$1,193.6$1,173.0$1,121.5$756.3
Total revenue growth-3.5%-3.5%1.8%4.6%48.3%2.8%
Ecommerce sales (MM)$921.8$921.8$896.8$882.8$849.9$549.0
Ecommerce sales growth2.8%2.8%1.6%3.9%54.8%2.3%
Ecommerce sales % of total revenue80.0%80.0%75.1%75.3%75.8%72.6%
Other revenues (MM)$230.1$230.1$296.9$290.2$271.7$207.4
Other revenue growth-22.5%-22.5%2.3%6.8%31.0%4.2%
Licensing revenues (MM)N/AN/AN/AN/AN/AN/A
Licensing revenue growthN/AN/AN/AN/AN/AN/A

Notes:Ecommerce sales includes online and phone orders; other revenues consists of of the company’s BloomNet Wire Service segment, as well as the wholesale and retail channels of its Consumer Floral and Gourmet Food and Gift Baskets segments;

Growth reflects acquisition of Harry & David in Sep 2014